Questionnaire Analysis

We can see through the female and male responses in the questionnaire, that, our targeted audience from the age group of 13-17 and the age group of 18-25 almost have the same choices. 3 out of 5 females chose "Romantic-Comedy" as their favourite genre, and even though in male responses, the choice of films written were mostly horror or action, the alternate choice of genre was also Romantic Comedy. This means that if we had to make a Romantic-Comedy film, it would also be accepted by the male audience, which brings us to the decision that Romantic-Comedy will be the genre for our film.

Romantic-comedies are often deemed as "Chick Flicks", which makes the female audience our main  targeted audience. Examples of such films include: "Mean Girls", "27 Dresses", "Ten things I hate about you".


We were unsure about our choice of storyline. Our questionnaires revealed that in the question of "You would like to watch a film about", no one replied with "Religion" as their choice, instead, they chose "About someone from their age group". So this helps us decide that Humera's choice of storyline, which was going slightly towards religion, would not be accepted by the targeted audience, as they would be more interested to watch a film about someone similar to themselves.





We asked our audience what makes them lose their interest in a film. Reasons varied from bad music, to bad acting, to slow beginning and finally to confusing story. Since our product needs to be a 2 minute sequence of the opening titles of a movie, we needed to keep all elements in mind. Seeing from our results, we can tell that majority of the audience said that a slow beginning would bore them in a film. Our opening credits will be the beginning, and we need to make sure that our film is fast-paced, creating a feeling of excitement and energy, instead of a slow and monotonous beginning. We will also have to use the kind of music that the audience enjoys (whose results we found through our research) otherwise, bad or unfamiliar music will only turn the audience away from the plot. A very simple story can also become confusing through bad execution. Which is why, our scenes and shots used need to be very clear. Bad acting will also be an issue in a film, as it will not allow the audience to relate to the characters. Our results have shown mixed results, with portions of the audience each having different views, but through these results we can tell that most emphasis needs to be put on the pace of the film, as majority voted that a slow beginning will bore them in a film.

We also asked our audience watch makes them interested in watching a film, as in, what element in the opening credits would make them want to continue watching a film. A fascinating beginning would mean to use an artistic way of presenting the base of the story, not using obvious shots or dialogues, in the purpose of trying to make the audience guess the plot. But our results have shown that 0% would be interested in such a beginning. Hence, we can tell that our sequence needs to be very clear and simple, not trying to confuse the audience. A hint of culture would also be appreciated by some portion of the audience, but the main pressure would be on having a different story as 60% of the audience voted for that option. Our story will have to be something unusual and out-of-the-ordinary, so that it seems appealing to the audience, instead of something they had already heard or seen before.

Also, almost every response to the question: "You watch films to.." was "To gain entertainment". Judging from this response, the targeted audience would be more interested in watching a light and casual film which provides humour and fun, instead of a serious film with a unusual story.

In choice of background music, the responses from both male and female varied. Every answer showed a different choice of music style. However, majority of the audience chose 'pop' as their favourite music. According to the favourite genre chosen by the audience, this choice of music is appropraite. Our results have shown us the clear answer when deciding on the kind of music for our film.

The choice of font colour also varied. Female and Male responses both chose different colours ranging from black to pink. But since our film is going to be a "Chick Flick", it would be preferable to use a stereotype that "Girlie" colours like pink and orange would be the correct choice, even though only 1 out of 5 females chose pink as their favourite.