4) How did you attract/address your target audience?

I displayed my film "Drama Queens" on the social networking website Facebook, and asked my target audience for feedback, that is, to describe what they found most attractive in the film. This, hence, displays the use of the codes and conventions of chick flicks, and how they have been used in my film to attract my target audience. This is a compilation of their feedback.

Anum Sohail: Female. 17. Living in Pakistan.
Cookie Niazi: Male. 16. Living in Pakistan.
Saman Imtiaz: Female. 18. Living in Pakistan.
Komal Tahir: Female. 17. Living in Pakistan.
Gul Butt: Female. 15. Living in Pakistan.
Summaiya Yasin: Female. 18. Living in Pakistan.
Hina Butt: Female. 24. Living in Pakistan.
Ayesha Baber: Female. 18. Living in Pakistan.
Mahrukh Azhar: Female. 17. Living in Ireland.
Uzma Mudassir Butt: Female. 24. Living in Pakistan.
Ujala Hayat: Female. 17. Living in Pakistan. Originally from U.S.A.

In my research, I had discovered that the romantic-comedy genre was most demanded by the target audience, that is, the female audience. My research also stated that the male audience preferred this genre as an alternate to their genre of choice (action, horror), which means that a small portion of the male audience along with a larger portion of the female audience would watch a film of this genre. The story is instantly attractive to my target audience, as it is based on Pakistani character. The local Pakistani audience would want to watch this film because it has the culture and traditions that they are familiar with. The characters will go through problems that the audience can relate to, which is why they will find it amusing and entertaining at the same time. They will also be familiar with the behavior and actions of the character which is why they will want to watch what happens in the film. Other than that, the global audience would find this movie interesting as it will introduce a culture to them that they are not entirely familiar with. This will seem inventive and new to them, being fresh and interesting at the same time. The global audience may not have been as attracted to it without the cultural aspect. Secondly, the characters in the film are 17 years old. This age group usually goes through problems of social acceptance and complexities, which is why the audience of teenagers would be very interested in seeing how the characters face the similar problems that the audience faces them self. A few elements have also been added to attract only the female audience. For example, both the lead characters are female. Secondly, the set and props used are specifically to seem pleasing to females. This includes: pink painted bedroom walls, trendy clothes worn by the characters, bright lighting, bubbly music, stuffed toys in the bedroom, etc. Also, the characters have been made to do exactly what ordinary girls do, for example, straightening their hair, picking out clothes, dressing up, etc.